Brand books hold the secrets of your brand’s power.

 

Your brand book influences all aspects of your marketing campaigns, internal and external communications and even what products/services are created.

 

A logo won’t help you figure out how to best position a new product, but a brand strategy will definitely guide your team when developing all of their marketing tactics.

 

A brand book is the best tool to easily unite your team and support them in ‘living the brand’.

 

Here are a few I have worked on during the course of my career.